To make Fila a strong brand
Preethi Chamikutty, ET Bureau Oct 3, 2012, 04.01AM IST
Until Nike and Adidas burst onto the Indian marketplace, only one brand occupied customer mindspace — Bata.
But when the new brands urged customers to ‘Just Do It’ and told them ‘Impossible Is Nothing’, it was no longer cool to wear the tried and tested Bata. Now sportswear brand Fila is hoping to create a similar affinity with its renewed vigour in the Indian market.
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